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News!! Getting Weblog Videos Indexed, Alongside Schema.Org

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Title : News!! Getting Weblog Videos Indexed, Alongside Schema.Org
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News!! Getting Weblog Videos Indexed, Alongside Schema.Org

You tin set videos into weblog ship service using an icon on the post-editor toolbar - they are i type of file that you lot don't demand to host elsewhere.

If you lot create this, Google volition (eventually) index the contents of your weblog post, based on the text inwards the post, too the file-names of the file(s)you've used.

But the spiders behind search haven't quite got the hang of spoken language too picture recognition yet: equally alongside images, you lot demand to explicity enjoin them nigh your content.

Webmaster Central conduct maintain announced a new agency of doing this called schema-markup.org.  This asks people who supply videos to demonstrate them inwards their websites using code similar this:
<div itemscope itemtype="http://schema.org/VideoObject">  <h2>Video: <span itemprop="name">Title</span></h2>  <meta itemprop="duration" content="T1M33S" />  <meta itemprop="thumbnailURL" content="thumbnail.jpg" />  <meta itemprop="embedURL"    content="http://www.example.com/videoplayer.swf?video=123" />  <object ...>    <embed type="application/x-shockwave-flash" ...>  </object>  <span itemprop="description">Video description</span></div>
Sidebar
The code originally given inwards Google's ship service was missing the / at the outset of the closing </div> statement. I suspect they'll create it presently - but it's why you lot may larn a message like


"your HTML cannot move accepted: Tag is non closed: DIV"
Fix it yesteryear exactly changing the minute <div> to </div>. 

Unfortunately the suggested won't move for Blogger users, because the Post-editor doesn't allow us purpose meta-tags.    You tin set the code into your ship service if you lot want, but they volition move stripped out when the ship service is published or viewed inwards Compose mode.

But at that topographic point are around options you lot tin purpose to enjoin search engines nigh your video conent:

1) Edit your template, add together a conditional contestation that is solely applied to the ship service that contains the video, too set the schema.org code (without the H2 too Object statement, of course) into the <head> section.   Something similar this:
<b:if cond='data:blog.canonicalUrl == "http://url of your post"'>
PUT THE SCHEMA.ORG META-TAG STATEMENTS IN HERE
</b:if>
Disclaimer: I haven't tried ths myself. But it strikes me that it should work, plough over the agency nosotros bargain alongside other meta-tags when necessary. However "should" is an "interesting" word.   Maybe it won't work, if the tags are non inwards the same <div> equally the video.


2) Put the description of the video into the blog-post - exactly move it into the text naturally.

3) Use a championship contestation to give the video around hover text LINK (I guess this plant for videos - haven't tried it) or alt-text.

For both of the final two, scream upwardly that indexing of text on your weblog volition link to your blog-post, non to the video, too thus it may non larn the "videos are cool" share that seems to influence search results.   But they are both slow things to do.

4) Load your video to Youtube (or Vimeo or wherever), too set the content description into the fields there, along alongside links to your blog, of course.

This volition conduct maintain the vids-are-cool effect, but the search traffic volition larn to the host site, too may non always larn to your weblog -  to larn whatever search-traffic benefit, you lot demand to to conduct maintain skilful links to your weblog inwards their the video-site information, or skilful advertisement of it inwards the video itself.


5) Or peradventure the Video Sitemaps or mRSS feeds approach that Google's article LINK also mentioned move well-enough for Blogger-users.    (Sorry, I conduct maintain no fourth dimension to investigate either of these - am smashing to larn comments from anyone knows to a greater extent than nigh them though.)



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